Pitch Less, Probe More: Learning to Ask Questions That Sell
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Learn how to craft questions that ignite emotions, discover motivations and get customers to act.Chances are you already have a handful of go-to questions you ask customers during a sales call. Maybe you recognize a few of these: do you have a budget?; when are you looking to make a change?; who is involved in the decision making process? and what keeps you up at night? You might benefit by asking these types of questions - but your customer gains nothing! These conversations typically end with your prospect saying, "Why don't you send me some info and then I can get back to you?" This fun and engaging topic is packed with ideas that will teach you how to craft questions that ignite emotions, discover motivations and get customers to act.
AuthorsTim Wackel, The Wackel Group
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