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Product ID: 405117EAU
 
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How to Make Your FAQ Page the Ultimate Customer Resource

OnDemand Webinar (91 minutes)

Understand the benefits of having a FAQ page and some of the pitfalls when the page is not handled properly.It's no secret that the best companies put their customers first. Providing a top-notch customer experience can be expensive, time-consuming, and complicated to manage. A company's Frequently Asked Questions (FAQ) page can be a cost-effective, vital part of your customer service apparatus. The FAQ page on a company's website addresses common concerns, questions, and objections that customers have. It serves as the "go-to" section for finding specific answers to specific questions about your company's product or business operation. While it serves this important purpose, the FAQ page can be much, much more. It is one of the most important must-have attributes for business and product websites. It can help to turn website visitors into sales prospects, which may ultimately become customers. This topic will explore the benefits of having a FAQ page and some of the pitfalls when the FAQ page is not handled properly. You will learn how a FAQ page can enhance your company's brand. When implemented properly, the FAQ page can reduce the overall anxiety of a customer's purchasing journey. This material will give you a roadmap to making your FAQ page an ultimate customer resource and how to use your FAQ page to its fullest potential.

Authors

Larry Hammond Sr., V1H Consulting

Agenda

Benefits of a FAQ Page

• FAQs as a Time-Saver

• Brings Traffic to Website

• Builds Trust

• Builds Your Brand/Enhances Perception

Creating a FAQ Page

• Selecting the Questions

• Organizing Your Page

• Incorporating Key Selling Points

• Include Objections

Pitfalls of a FAQ Page

• Your Main Competition

• Lack of Maintenance

• Don't Use Jargon

• Use Clean Simple Writing

Maintaining a FAQ Page

• Keep It Current/Update Content/Add Solutions

• Monitor Other Sources/Competitors

• Monitor FAQ Performance/Get Customer Feedback

• Thrive on Creativity