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Product ID: 404069EAU
 
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Retention vs. Renewal: What's the Difference?

OnDemand Webinar (58 minutes)

Learn to develop meaningful relationships with your clients for long-term business.Individuals tasked with cultivating and nurturing client relationships possess a number of strategies they can leverage. This entertaining, engaging and thought-provoking material will provide actionable strategies that you can implement immediately that go from simply renewing the existing relationships you manage to strategies that you can apply to nurture stronger relationships where clients retain you due to stronger bonds you build with them.

Authors

Ethan L. Chazin, M.B.A., The Chazin Group LLC

Agenda

Develop Automated Practices to Renew Client Engagements

Prioritize Clients by Their Existing and Potential Value

Customer Lifetime Value - the RFVP Model

Develop a VIP Client Pipeline

Service as the 21st Century Unique Value Proposition

Understand Key Competitive Points of Parity and Points of Differentiation