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How to Make Your FAQ Page the Ultimate Customer Resource

OnDemand Webinar (80 minutes)

A great FAQ page improves the customer experience and deflects agent calls. A poorly designed FAQ page frustrates customers and forces customers to reach you though another contact channel or to go with their questions unanswered. In this OnDemand Webinar you'll get step-by-step instruction on how to develop a robust, clear, consumer-driven FAQ page that delivers a great self-service customer experience by putting the consumer's most frequently asked questions right at their fingertips.

Authors

Myra Golden, Myra Golden Media

Agenda

The Best Way to Structure Your FAQ Pages

The Five Critical Steps for Developing Consumer-Driven Pages That Allow Your Customers to Help Themselves

How to Be Certain You're Presenting the Right Questions (And Answers) on Your FAQ Page

A 'Pretty' FAQ Does You No Good …. How to Test the Effectiveness of Your FAQ Page

Why You Always Need to Give Self-Serve Customers an Easy Option to Reach a Live Person for Help

Field Trips to Three of the Best FAQ Pages Around