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The Only Two Categories of Customer Service Emails You’ll Ever Send |
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- Identify the Email’s Destination Point From the Customer’s Perspective
- Understand What Constitutes an Action-Oriented Email in the Customer Service Arena
- Understand What Constitutes an Information-Only Email in the Customer Service Arena
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The Top Seven Credibility-Robbing Mistakes We Make With Customer Service Emails-and How to Avoid Them |
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- Answer Commonly Asked Questions About When-and If-You Should Use Acronyms, Jargon, and Even Emojis
- Never Forget an Attachment Again!
- Discover the Four-Step Approach to Composing a Thorough Email
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The Importance of a Complete Email Subject Line-and How to Write One Consistently Every Time |
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- Never Use a One-Word Subject Line Again
- Adhere to the "Reason + Subject" Formula for Attractive Email Subject Lines That Get Opened and Read
- Practice the Subject Line Formula With Two Sample Emails
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How to Draft Customer Emails and Responses That Don’t Sound Canned |
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- Use and Punctuate the Email Salutation Correctly
- Write With a You-Focus Rather Than the Default I-Focus
- Highlight the All-Important First Sentence
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How to Make Sure Your Customer-Facing Emails Are Absolutely Error-Free With No Embarrassing Typos or Mistakes |
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- Learn How to Proofread Emails to Catch Errors of Omission
- Always Apply One Proofreading Best Practice Before Pressing Send
- Practice Proofreading a Few Relevant Bloopers
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