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Tips for Managing Customer Expectations

Live Webinar
July 21, 2022
1:00 pm ET (12 pm CT, 11 am MT, 10 am PT)
1 hour
Live Webinar$99Register Now
True Transformation Revolves Around the Customer
  • The Customer Is Fundamental to the Journey
  • Tension Exists Between Cost Cutting and Customer Centricity
  • Customer Transformation in the Midst of Disruption
Strategy Articulation and Customer Journey Mapping
  • How to Define Strategic and Customer Priorities
  • Examine an Approach to Map a Customer Journey (Business-to-Consumer B2C Example)
  • Examine an Approach to Map a Customer Journey (Business-to-Business B2B Example)
Defining the Value to the Customer (VTC)
  • Know Me, Hear Me, Help Me
  • How to Focus on VTC
Understanding the Value From the Customer
  • Acquisition, Retention, Growth
  • How to Focus on VFC
  • Creating a Customer Relationship Initiative Framework
Questions and Answers

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