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The Fundamentals of Customer Advocacy

Live Webinar
January 12, 2021
1:00 pm ET (12 pm CT, 11 am MT, 10 am PT)
1 hour
Live Webinar$99Register Now
What Does Harley-Davidson® Sell?
  • Creating a Point of Differentiation in the Eyes of Your Customer
  • Making Emotional Connections
What Is a Consultant? What Is a Vendor?
  • Consultants Sell Solutions; Vendors Sell Commodities
  • Consultants Are Viewed for the Value They Bring; Vendors Viewed for Lowest Price
  • Consultants Create Long-Term Loyal Customers; Vendors Create Transactional Relationships
Discovery of Client Needs and Issues to Solve
  • Human vs. Business Dynamic
  • It's Not Always About Price
  • Discovery Buckets: Strategies - Tactics - KDM's
  • Getting to the KDM
Aligning Relevant Solutions to Customer Problems
  • Discovery Phase, Planning and Alignment
  • Features Are Great, Solutions Are Better
Execution – the Forgotten Step
  • The Sale Isn't Over at the Close
  • Setting the Stage for a Long-Term Loyal Relationship
  • Word of Mouth Prospecting Advantage
  • The Golden Teddy Bear Story


Live Webinar$99Register Now