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Key Components of Testimonials Within Sales

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February 4, 2021
1:00 pm ET (12 pm CT, 11 am MT, 10 am PT)
1 hour 30 minutes
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Roy W. vanNorstrand  

Roy W. vanNorstrand

The Leren Group LLC

  • Founder and president of The Leren Group LLC
  • The Leren Group LLC is a professional services firm passionately devoted to delivering high impact, high value, sales training, sales coaching, and sales management solutions to our clients; we use an innovative model of resources, tools, training, consulting and coaching to drive what we call Leren Sales Optimization; our clients include small and medium businesses in several industries throughout North America
  • More than three decades of sales management experience and practice in a variety of industries and business models including the Development of the Leren Group Sales Optimization Model™
  • Served as a staff facilitator for the Heartland Technology Groups (HTG); a member of the Association for Talent Development (ATD – formerly ASTD); the Sales Management Association (SMA); The Professional Society for Sales & Marketing Training (SMT); The Sales Association (TSA); and a founding member of the Business Relationship Management Institute (BRMI); Adjunct Instructor at Northcentral Technical College
  • A sought after speaker and subject matter expert on the topics of sales strategy, sales process and sales management
  • Wrote the Professional Practice of Sales series of live and online training resources
  • Can be contacted at [email protected]


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