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Key Components of Testimonials Within Sales

Live Webinar
February 4, 2021
1:00 pm ET (12 pm CT, 11 am MT, 10 am PT)
1 hour 30 minutes
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The Power of Relationship
  • Business Relationship Defined
  • Relationship Is the Driver of All Sales
The Value of Your Solution
  • Understanding Your Value to Your Customer
  • Inputs vs. Outcomes
  • Business Impact
Stories of Success
  • The Power of Narrative and Stories
  • What Is a Story of Success?
  • Where Do Stories of Success Come From?
  • Format for Stories of Success
Customer Testimonials
  • What Is a Testimonial?
  • What Makes a Testimonial Compelling?
  • The Process for Obtaining a Testimonial
Testimonials in the Sales Process
  • Review of the Sales Process
  • Positioning Stories of Success and Customer Testimonials
  • Best Practices for Using Testimonials
  • What to Do With a Negative Testimonial?


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