Using Chat Tools to Communicate With Customers
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Understand the benefits and how-tos of using instant messaging chat tools to effectively and conveniently communicate with your customers.
Data shows that millennials, and consumers in general, have a growing preference for live chat as a communications channel over phone and email. Forrester has indicated live chat is the fastest growing service channel over the last three years. Yet many businesses still rely solely on email and phone to field inquiries, and are missing a large portion of potential business in visitors who visit their site and take no action. This topic will help sales, support and marketing professionals better understand how live chat can help increase leads and collect better qualitative data. The topic will walk participants through a live chat system from installing to data collection, and provide real world examples of companies who have implemented successful live chat systems.
Karl Pawlewicz, Olark
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