3 Ways to Deliver Simple, Fast and Effective Customer Service

Rick Conlow
August 13, 2012 — 1,194 views  
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What do your customers want? How do you exceed their expectations? How do you  ensure that what you're offering your customers is exactly what they need? How  do you answer these questions? Research, research, research. Except, here's the  great news! There are three things you can rest assured your customers want from  you that require no research at all: Service that is SIMPLE, FAST and EFFECTIVE.  Service that does what it says it will do, as quickly and efficiently as  possible.

Not that you should stop searching for the other qualities your customers  expect from your service, but you should act now, knowing that simple, fast,  effective service will always be on their list. Impatience is at its highest.  People want what they want - and they want it now. They don't want to sit on the  other side of the phone, and they don't want to linger in line. With the number  of companies out there, customers can easily bypass your business for a  competitor.

So, how do you make your service simple, fast and effective?

1. Cut the fat.

Identify every step in the service system, determine the necessities, and  remove whatever doesn't make the cut. Extra steps don't always simplify things,  despite what we assume; in fact, sometimes they only complicate things for the  customer. So, do without the added bells and whistles.

2. Situate products & services strategically.

Whether you sell products or services, determine the items your customers  most frequently want, and strategically put these services and products in the  most convenient place. Don't make it hard for your customers to get what they  want. Too often, companies place their high-demand products at the back of the  store or deep within their website, hoping that their customers will pick up  other products along the way - now, although this can work at times, it can  backfire and burden your customers. Err on the safe side to make it simple for  your customers.

3. Be efficient with your employees.

Know your employees well to use this information strategically. Situate your  employees according to their strengths, so that you capitalize on their  strengths and minimize their faults. This not only allows you to put employees  in positions where they are really put to good use, but it also ensures that the  majority of your employees' weaknesses are concealed from customers.

Simple, fast and effective service is what customers want. It saves them  time, values their time and prioritizes their time.

Do you want to enhance your career by increasing the customer experience of  your organization today? Download our complimentary guide: http://wcwpartners.com/wcw-increase-customer-loyalty/.

Do you want to enhance your leadership skills to drive customer-centered  behaviors in employees? If so, check out Rick's new book, http://wcwpartners.com/superstar-leadership-model/.

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Rick Conlow

WCW Partners

Rick Conlow is the CEO/Co-Founder of WCW Partners, a global management consulting and training firm. Rick has helped organizations increase sales 218%, improve repeat-and-referral business by 20%, increase customer retention to 99%, reduce complaints by 60% and achieve 34 quality awards. You can reach Rick at 888-313-0514.