How to Make Your FAQ Page the Ultimate Customer ResourceCustomer Service Training Resource
July 3, 2012 — 1,120 views
A frequently asked questions page or FAQ page is a common tool used by online browsers. It is a quick, easy and effective way to determine key facts about an organization or company. It can increase customer service and help consumers determine whether they want to interact with a brand. To optimize this tool, a business may want to consider these three tips.
1. Organize FAQs. Customers rarely want to scroll through dozens of bullet points to find the information they need. Consider organizing FAQs in categories such as 'services' or 'about the business' to streamline the search process.
2. Link to other pages. If the answer to a FAQ is long and complex, or deserves a detailed explanation, write a short description and link it to another page on the website. It will drive traffic while also keeping the reader informed.
3. Keep labels intuitive. A descriptive bullet point will allow a user to quickly scan the page and find the information they want without hassle. A hard-to-navigate website will displease a customer and may cause them to leave the website and cancel a product or service order.